M ens anti ageing products have somewhat helped us slow down natures cruel way of making us look older than our we’d prefer to look older. The over saturation on social medial and glossy magazines seem to have swayed our desire as we try to stay eternally youthful. Unfortunately eternal youth and longevity is in a distant future, unless you’re the only human thats been granted immortal life, unlike the 109 billion people who’ve inhabited the earth before you. Mens’ insatiable desire to slow down the ageing process keeps intensifying so we have continued creating ground breaking recipes, cosmetics products and physical treatments. We don’t know the deeper reasons as to why we age then die, but we’ve figured out the process of ageing. With this knowledge we’re arming ourselves with anti-ageing weapons which can help slow down the ageing process. New cosmetics and anti-ageing products engineered by scientists are giving us glimpses into the way we may be able to stop, and hopefully reverse our fading looks without turning to invasive cosmetic surgery. Unfortunately the ageing process is as inescapable as gravity, so for now let’s stick to reality and look at new ways which may help us slow down the ageing process. Mrs. Calment will become the average soon… The human population is living longer as time goes by. It’s estimated that within one 70 years the average life expectancy will be a ripe 130 years old. That’s the average age, so some of us could be living to over 150! Those figures of longevity aren’t so far fetched when you see how life expectancy has increased from the age of 42 in 1900 to 78 in 2019. Though 120 years old seems prehistoric to many, its still two years younger than the oldest human to have lived. Her name was Jeanne Calment, a French woman who lived to be a whopping 122 years and died in 1997. Seems like Mrs Calment knew something about slowing down the ageing process that we don’t, or had longevity Genes.. Old age makes us talk too much.. If we defy the ageing process by living over 120 years we’ll have lots of stories to tell. Combine this with having to put up with and have to buy birthday, Christmas gifts grand kids, great grand kids, great great grand kids.. the list could go on and on! You’d be exhausted by mid year and broke by Christmas! Oh, and If you manage to screw your kids up, your Family will pay the price all the way down the family tree! What if you suffer permanent injury or chronic illness? Or worse, you’re a pain in the ass?...then everyone around you has to put up with you for eternity! Humans desperately attempting to Reclaim a lost Youth... Regardless of obstacles that arise from slowing down the ageing process, the world has a stronger than ever desire to bring a halt to ageing and a burning desire to keep looking and feeling young. This keeps the anti ageing industry booming as life continues to expand. Baby Boomers are now fast approaching retirement! Mens anti-ageing products are the fastest growing niche within the cosmetic industry. Anti-ageing products have the biggest stake in the cosmetic industry. Mens anti-ageing products are the fastest growing niche in the anti-ageing industry boom. Currently each year, young and old spend over $50 billion on anti-ageing products. It is estimated that the Global Anti-Ageing market will be $291.9 Billion by 2020 according to a new Report by Global Industry Analysts. This shows how serious mens anti-ageing products are, and how the war on ageing is in full throttle. Why, and how do we End up Looking like old People Anyway? Mans ageing process naturally and cruelly erodes our looks, minds and bodies via thousands of chemical, biological and physical reactions. The most visible effect is on our skin which starts to lose elasticity when the natural reduction of collagen and elastin causes skin to wrinkle. Sun damage/over exposure to UV is also responsible for ageing the skin. As we age, cell regeneration slows down the skin cell components, such as hyaluronic acid and ceramides. Fluid also starts building up in areas of the body, such as the lower and upper eye lids. This happens when lymph vessels become less efficient and don’t drain fluid so well, so give us that permanent tired look. Hair becomes finer in texture (on 80% of men hair will eventually get lost somewhere along that journey). Years of free radical damage created by a careless diet and pollution are also responsible for ageing every cell in our body. Slower metabolism also increases fat gain, and our changing hormonal levels contribute to our appearance and health. If you lead a stressful life, you’re likely to age faster than and may not make it through to old age. ‘It seems odd that hair on mens head disappears ...then re- appears on other unwanted parts of his body..’ As mens natural ageing process creeps on, loss of muscle and bone density, plus overall slow down of bodily reflexes and functions are normal. It’s part of the natural ageing process which most of us don’t want to think about. Combine Sun damage; stress, smoking and a bad diet plus all the other toxic agents within society and this is what will accelerate our natural ageing process faster than you can ever nightmare about.

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